The Birth Of Article Marketing…
Article marketing has been around almost as long as the Internet has been around – even though it wasn’t meant for actual marketing purposes. Many years ago, back in the 90’s, people actually shared information with each other. This was termed ‘the spirit of the Internet’ way back then, and that spirit still exists today, even though it isn’t as obvious.
The Internet was designed for the free and fast exchange of information. People wrote articles on a variety of topics, for the purpose of sharing information and educating others. At first, there really weren’t any article repositories. In fact, newsletters, also called ezines, came into play long before article banks did.
So, when you wanted to share an article with the Internet community, you posted the article on your website, in a Usenet newsgroup, or in your ezine. Eventually, people started allowing other ezine publishers to use their articles as well – and the author’s resource box was born.
Because articles had such an impact in each niche (niche being another word that wasn’t used at that time), intelligent marketers saw the potential for writing and distributing articles – freely – in order to promote their businesses. They started writing and distributing articles on a regular basis – and article marketing was born – even though it wasn’t necessarily called that then. It was simply called ‘writing and distributing articles.’
