Archive for the ‘Social Marketing’ Category

Keeping your Social Web Backed Up

and Linux

We get questions from bloggers all the time… One of the most frequent is “How do I back up my MySpace?”.  So being the web heads we are, we took a look at some documentation about a new plugin for Firefox titled ScrapBook.  We read, downloaded, installed, and used it hard. And, you know? This works for every Web 2.0 we tried!

ScrapBook is a good way to keep all that data you have on any number of sites organized with a local copy that your online backup can automatically archive for you. With one program! No installing plugins, jockeying around on the command line… It just saves it so you can recover if they go bad on you.

How you are wondering? Here’s how it works.

A First, go to the ScrapBook download page (https://addons.mozilla.org/en-US/firefox/addon/427). Just click the green Install Now button and then restart Firefox when it tells you to.

B Once Firefox has restarted, you’re ready to use ScrapBook.

C Click onto one of your social websites you’d like to save with ScrapBook. Once you’re there, on the menu, select Capture Page As.

D Now, with “Capture Page As”, you can pick the depth of links you’d like to save. This is a important! This is how you can automatically back up all the links on your page. With the depth set to zero, you wouldn’t automatically archive those extra pages. If it was set to 1, you’d be able to. However, if it was set to 2, you’d be able to click links on the second page and so on.

E After picking the options you want, click Capture. A copy is now saved! Now, go to the ScrapBook menu and click Show in Sidebar. The captured pages are listed in plain view.

Here’s what we have so far? You now have a local copy of all the content on your MySpace, etc. page. So if anything goes south, your covered. But like Billy Mays always says… “But Wait, there’s More”.

If you have a internet backup product like OPENRSM Cloudbackup on your computer just make sure that it’s configuration has your personal files selected for backup. This way all your computers essential files are backed up and your social website content is too. And Firefox runs on windows, Mac, and Linux all the same.  Not only will your computer have a full internet backup, but your social websites will be too.

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Should You Twitter?

I’m not sure whether the proper term is Twitter or Tweet, but I do know I’m enjoying it! But should you get involved? From a business perspective, is it worth your time?

I shared in another post that I’m seeing definite, bottomline results from the tweets I’ve sent about products, signups, etc. But are there other advantages as well?

My friends Paul Colligan and Alex Mandossian think so. They put together an excellent podcast (aka audio) on the topic. You can listen on their Marketing Online Live site.

Two items they bring up are definite winners from my perspective:

1. The concept of Rapid Informal Intimacy – getting to know people a little at a time on a personal basis. It’s what we do in “real life” as we get to know our fellow workers – over a cup of coffee, as we pass in the hall, as we have lunch. Twitter simulates the water cooler in the online world.

The old adage that people need to know, like and trust you before they pull out their credit cards holds true. What better way for them to get to know you than through short tweets? They hear what you’re doing, thinking, planning. And they get to know you in a non-commercial environment.

2. Byte-sized information. I love byte-sized because none of us have as much time as we would like. We are conditioned by television commercials to get information in 30-second increments. So when we can provide people with useful information in small pieces it’s a win-win situation.

Since no one has any time to spare these days, everyone appreciates getting snippets they can digest immediately, rather than longer items they have to read. Could you give a course using short tweets? Give a tip of the day? There are endless possibilities!

So should you get involved with Twitter? My advice is an emphatic yes! Sign up, follow a few people you admire and like already, and turn on notifications for those few. Send out a tweet yourself at least twice a day for two weeks. I predict you’ll become a strong believer in a short time – and enjoy every step of the way!

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